Media planning tool
Project protected by an NDA, more material available upon request
Media Corp (fictional name) needed help in developing the future of their leading planning tool, with an experience and technology roadmap to take it to market.
We gathered a team of researchers, service and experience designers, creative technologists and data scientists and started by shadowing users in order to understand their current experience and needs. We then mapped the existing organisational and technical landscape and data ecosystem.
Working in sprints, we built and tested key stages of the platform with users, iteratively feeding insights into our designs as we moved from feature to feature.
We provided Media Corp with a roadmap addressing the customer’s needs and minimising the cost of service delivery, as well as a branding direction for their new platform.